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'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?' - Denny Hatch, Editor, "Target Marketing Six Seconds". That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity ...maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell". It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category ...indexed and cross-referenced for ease of use ...loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you'll find: 5,000+ sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans; and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services ...whether you are a novice or an old pro ...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With "Phrases That Sell" at your side, you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

Celebrate the season with the Mr. Men and Little Misses! Mr. Christmas and Little Miss Christmas host these adorable activity books that are Like Bees to Honey free ebook full of activities to do and pictures to color. And the two pages of Christmassy stickers are great for decorating your Christmas cards or presents! It seems counterintuitive: conflict can be a blessing. But Catholic theologian and conflict mediator Ann M. Garrido identifies conflict as a fruitful exchange that arises from living and working together in the diverse world God created. Garrido, author of the bestselling Redeeming Administration, offers twelve practical habits for responding to conflict. In Redeeming Conflict, Ann Garrido explains that conversion comes through conversation, that there is a difference between "the truth" and "my truth," and that you should be curious and practice "Pentecost listening"-or empathetic listening-even if you think something is way off base. Garrido will help Christian leaders discover how to speak directly with colleagues about tensions and about how to get to know themselves well enough to keep from becoming defensive in the face of negative feedback. She uses saintly examples to illustrate her points, calling upon stories of St. Francis and a Muslim sultan, Leo the Great, Archbishop Oscar Romero, and Our Lady, Undoer of Knots.

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Author: Edward Werz,Sally Germain,Werz Edward,Germain Sally
Number of Pages: 160 pages
Published Date: 02 Jul 1998
Publisher: CONTEMPORARY BOOKS INC
Publication Country: Chicago, IL, United States
Language: English
ISBN: 9780809229772
Download Link: Click Here
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